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新年利是封系列設計
Red Packets Design

散發高貴感的「中國紅」

 

利是封的圖案設計，採用深圳、廣州、澳門和香港的市花/區花作設計元素。

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利是封的外封設計採用以中國紅的色彩製作的原色紙張，配搭簡潔利落的剪影圖像，以金屬感強烈的燙紅效果把圖案的輪廓突顯出來。酒紅色的內封各自採用代表該屬市區的文化技藝作繪畫元素，以金色線條燙印出華貴的質感。

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並以一致的設計風格，延伸至其化印刷設計例如揮春、海報、日曆、書籤和筆記本等。

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"Elegant Chinese Red"

 

The design of the red packets (Lai See) incorporates the floral symbols of the cities of Shenzhen, Guangzhou, Macau, and Hong Kong to give them a unique and meaningful touch.

 

The envelope of the red packet is made of high-quality paper in a classic Chinese red color, which exudes a sense of luxury and elegance. The sleek and simple silhouettes of the designs are highlighted with a stunning metallic red hot stamping effect that adds a touch of glamour to the envelope.

 

The red packet (Lai See) is a rich wine-red color, and each packet features unique cultural and artistic elements that represent the respective cities. These elements are embossed in a luxurious golden finish, adding an extra touch of sophistication to the design.

 

The consistent design style is also extended to other printed materials such as Fai Chun, posters, calendars, bookmark clips, and notebooks, creating a unified and elegant visual identity for the Chinese red envelope culture.

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Project includes:

- 平面設計 Graphic Design

- 禮品設計 Gifts & Premium

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project time: 2022

client: Bank of Communications

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